My name is Lee Probert and I’m passionate about Creative Technology. There are many opinions regarding what makes a great Creative Technologist and for me the role draws comparison with that of an Architect. An Architect is not expected to be an expert in construction, but they need to know enough about the processes at a high level so that they can make confident, informed decisions. This is why, before the role Creative Technologist was defined, I used to call myself an Interactive Media Architect. I still think this title is an accurate definition of what it is I do.
The role of Creative Technologist is something I have naturally fallen into over many years of working in various Digital Production, Marketing and Advertising agencies.
There are different types of Creative Technologist. Some are great at coding, others lean towards strategy and planning. This website outlines my definition of Creative Technology so you may understand what defines me as a Creative Technologist.
These are my four pillars of Creative Technology. Click the links to jump to a section or just scroll the page to read through.